Attract, engage, convert: the secrets of inbound marketing revealed

Tailor your content to your personal needs and enjoy a personalised experience.

PIM

Maximise your impact on the market

PIM or product information management streamlines the management of product catalogues, data consistency, updating of information and personalisation of content according to customer needs. Thanks to this system, you can easily maximise your visibility on the market.

By using a powerful, comprehensive and configurable PIM, you can centralise all your product information in one place. Visit www.goaland.com to find a revolutionary tool that optimises the distribution of your content across all sales channels. You can use it to enhance the management of your content. It allows you to automate tedious tasks and organise your activities efficiently to boost your profitability and sales.

Lead generation

Qualified leads for exponential growth

Web content is the key to building audience loyalty, creating value and generating qualified leads. The secret to producing effective content to convert your prospects is to define your personas and optimise your organic referencing. You also need to inspire your readers to take action if you want to benefit from exponential growth.

Landing pages

Call-to- actions

Capture forms

Inbound Marketing

From attraction
to conversion

The intelligent approach to attracting, converting and retaining your customers

To attract, retain and convert your customers, inbound marketing is an intelligent approach, capable of creating professional content tailored to suit the interests and needs of your audience. The goal of this method is to distribute content via the right channels: e-mail, blog, social networks, etc.

If you want to implement a good strategy, you absolutely must know how to boost your traffic and define your objectives. To do this, you need to go through several stages.

The intelligent approach to attracting, converting and retaining your customers

Marketing automation

Your best ally for a successful marketing strategy

Workflows

Workflows are designed to build trust between you and your potential customers. In marketing automation, this set of automated actions reduces human error and boosts your return on investment. Thanks to this, you can help your prospects move forward in their purchasing journey.

Automated email marketing campaigns

Use marketing automation to trigger marketing actions based on the profile and behaviour of your contacts. This technique can include sending welcome emails, follow-up emails or loyalty emails. Creating such a campaign requires a number of techniques.

Customer segmentation

Thanks to marketing automation, you can fine-tune your customer demographics. It enables you to send messages geared towards your customers’ expectations, needs and level of maturity. Segmentation can take into account demographic, transactional, behavioural or psychographic data.

Marketing communications

A marketing communications plan identifies the target audience and its needs. This document outlines your overall communications strategy.

Community management

To succeed in your community management mission, you need to animate, recruit and develop the loyalty of your online community. To do this, you must deliver the right messages at the right time.

Content marketing

With imagination, an effective content marketing strategy will surprise your audience, capture their attention, seduce them and win them over.

Boost your visibility

How does content marketing
strengthen your online presence?

Creating content

Useful, original and attractive content

Content formats

Text, video, images, webinars, podcasts, etc.

Copywriting

Boosting your conversion rate

Content distribution

Reaching your target audience

Create your foundation

The fundamental principles of inbound marketing

The fundamental principle of an innovative marketing strategy is to attract customers to you. Inbound marketing is about creating relevant content that builds loyalty and trust with your customers and prospects. It must be optimised for SEO.