What is the Inbound Marketing Ecosystem?

First, what is “inbound marketing“?

Inbound Marketing Methodology

Inbound marketing is the on-going and iterative process of attracting traffic to your site (both online and offline, ‘omni-channel’), then converting that traffic into leads, then closing those leads into customers, and then delighting your new customers so that they become fans, evangelists, and promoters.

 

Then an ‘ecosystem‘ is defined as:
So the Inbound Marketing Ecosystem represents my online, collaborative community of interacting marketing and digital specialists focused on attracting strangers/visitors, converting them into leads, and customers, and promoters through the strategic development and deployment of the inbound marketing methodology.

 

I help you put the multiple, moving pieces of inbound marketing together by teaching, guiding and consulting, helping alongside you, or doing absolutely everything for you.

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Success with Inbound Marketing:

To get the best results implementing inbound marketing, you need – at a minimum – these moving and constantly evolving pieces:

  • Search Experience Optimization (SEO v2)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Paid Social (PS)
  • Pay-per-click (PPC)
  • Content creation
  • Public relations (PR)
  • Offline campaigns

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  • Offer creation
  • Call-to-action (CTA) creation
  • Landing page (LP) creation
  • Form building
  • Bot/Messenger creation
  • Contact/Lead management
  • Workflow development
  • Campaign creation
  • Personalization/Segmentation
  • A/B and Multivariate testing

 

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  • Lead scoring
  • Email marketing
  • Marketing automation
  • Closed-loop analytics and reporting
  • Traffic analytics
  • Blog/Content analytics
  • Call-to-action analysis
  • Landing page analysis
  • Campaign analysis

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  • Customer success
  • Testimonial generation
  • Review generation
  • Referral generation

 

 

 

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How it works:

I work with a network of partners and vendors (or do it myself) to get you to your goals as efficiently as possible. Most often, I recommend and leverage the extremely robust HubSpot inbound marketing  software platform, but I can also work with any system, CRM and other platforms that you are already using and have in place.

(Images courtesy of HubSpot and Google)